Join the Club

Get the best of 20F7 delivered to your inbox monthly

Thank you for subscribing to the newsletter.

Oops. Something went wrong. Please try again later.

Garment by: Redefining Made-to-Order Fashion for a Conscious Future

UK-based Garment by is revolutionizing the fashion industry with a made-to-order model that reduces waste and redefines wardrobe essentials.

In a world defined by overproduction and excess, Garment by stands for something radically different. The UK-based brand is piloting a smarter, slower way to create and acquire clothing, proving that sustainability and sophistication can coexist through made-to-order fashion.

By launching one iconic garment every three months, each designed to last and tailored to individual needs, Garment by invites wearers to build a bespoke, functional wardrobe piece by piece; a deliberate antidote to fast fashion’s throwaway culture.

A NEW WARDROBE PHILOSOPHY

Garment by is more than a label; it is a movement toward conscious consumption. The brand’s concept grows around people: designers, makers, wearers, and garment carers; placing human connection at the center of its model. Each creation tells a story of collaboration and craftsmanship, redefining the garment experience through purpose and personalization.

By focusing on timelessness instead of trends, Garment by encourages consumers to buy less but better, nurturing emotional connection and respect for every piece of clothing owned.

ENVIRONMENTAL RESPONSIBILITY THROUGH MADE-TO-ORDER

Unlike traditional production models that rely on bulk manufacturing, Garment by operates through on-demand, small-batch production every two weeks. This ensures zero overproduction, drastically reducing waste and excess inventory.

Every piece is crafted to endure, physically and aesthetically, championing the idea of a capsule wardrobe built on longevity. Through this model, sustainability becomes both practical and aspirational, integrating seamlessly into modern life.

HUMAN WELLBEING AT THE CORE

The brand’s people-first approach extends across the supply chain. Garment by collaborates exclusively with global makers who uphold fair labor, ethical working conditions, and craftsmanship integrity.

This respect for the human hand behind each garment aligns with the brand’s broader mission: to foster a more responsible, emotionally connected fashion ecosystem. For the wearer, owning a Garment by piece means investing in something made consciously, with care and intention.

Every piece is crafted to endure, physically and aesthetically, championing the idea of a capsule wardrobe built on longevity. Through this model, sustainability becomes both practical and aspirational, integrating seamlessly into modern life.

CRUELTY-FREE AND CONSCIOUS MATERIALS

Animal welfare is treated with the same respect as human and environmental well-being. Garment by prioritizes cruelty-free, sustainable materials, ensuring no compromise on quality, comfort, or ethics. Each fabric is carefully chosen to align with the brand’s values of respect and responsibility.

INNOVATION THROUGH INTELLIGENCE

Innovation for Garment by begins with insight. The brand uses consumer data and feedback to create an intelligent, made-to-order system that connects designers, makers, and consumers in one fluid process.

This proprietary approach aims to grow made-to-order fashion at scale, making conscious consumption accessible and intuitive. Every garment is an equilibrium of fit, function, and timeless design, tailored to empower individuality while reducing environmental impact.

THE FUTURE OF FASHION IS MADE-TO-ORDER

By combining technology, craftsmanship, and sustainability, Garment by proves that the future of fashion can be both human and efficient.

Through its pioneering model, the brand builds a community where every piece has meaning, every maker has value, and every choice makes a difference. In this new era of mindful fashion, Garment by invites us all to rethink what it means to own less, and live more intentionally.

Join the Club

Like this story? You’ll love our monthly newsletter.

Thank you for subscribing to the newsletter.

Oops. Something went wrong. Please try again later.