Fashion is becoming more inclusive with the rise of gender-fluid and modest fashion brands.
These trends are not only breaking down traditional gender norms but also offering versatile, sustainable options that cater to a broader audience, driving a more inclusive and conscious fashion industry.
WHAT IS GENDER-FLUID FASHION?
Gender-fluid fashion refers to clothing that transcends traditional gender boundaries, allowing individuals to express themselves freely regardless of their gender identity. This style blurs the lines between conventional “men’s” and “women’s” fashion, promoting inclusivity and versatility. According to a survey by Klarna and Dynata, 36% of U.S. consumers have purchased fashion outside of their gender identity, with Gen-Z leading the way. This movement is gaining momentum globally, with 70% of consumers expressing interest in buying gender-fluid fashion in the future.
LEADING BRANDS IN GENDER-FLUID FASHION
Marco Scaiano Berlin is at the forefront of this movement, focusing on gender-fluid fashion. Parts of their collection are handmade in Berlin, ensuring constant control over quality and sustainability. The collection is crafted from natural, high-quality materials produced in Europe. To maintain eco-friendly production, some items are made on request, allowing for flexibility and minimizing waste.
© Marco Scaiano Berlin
© Marco Rambaldi
Marco Rambaldi is another brand championing gender-fluid fashion, blending inclusion, upcycling, and gender-bender elements. In an era where quantity often trumps quality, Marco Rambaldi emphasizes the importance of people and their ideas. They believe in kindness as a powerful tool. Their mission is to find excellence in materials, processed by skilled Italian artisan workshops, and share it with the world.
WHAT IS MODEST FASHION?
Modest fashion refers to clothing that covers the body in a way considered appropriate according to cultural or religious beliefs. For many Muslim women, modest fashion is an essential part of their identity, aligning with the Islamic principle of dressing modestly. This style includes garments like hijabs, abayas, and burqas for women, and thobes, kufis, and turbans for men.
THE RISE AND IMPORTANCE OF MODEST FASHION
Modest fashion has gained significant attention in recent years, driven by a growing demand for fashionable yet modest clothing among Muslim consumers. The industry is estimated to be worth $283 billion in 2018 and is expected to grow to $402 billion by 2024. This growth is spurred primarily by the 1.8 billion Muslims who, by 2050, will account for 31% of the world’s population. Two-thirds of all Muslims are under the age of 30, making them the world’s youngest consumer segment. This cohort has long complained that retailers do little to engage with them, but that is slowly changing.
LOUELLA BY IBTIHAJ: ELEVATING MODEST FASHION
LOUELLA BY IBTIHAJ is a leading brand in the modest fashion market. Founded by Olympic fencer Ibtihaj Muhammad, LOUELLA aims to create stylish and modest clothing that caters to the needs of the Muslim community. The brand focuses on producing ethically made, female-manufactured pieces, allowing women to find their voices through fashion. LOUELLA’s mission is to offer fashionable clothing that respects modesty while promoting diversity and inclusivity. The brand has garnered significant attention for its commitment to sustainability and ethical production, ensuring that every piece is crafted with care and responsibility.
The Rise of gender-fluid and modest fashion is a testament to the evolving nature of the fashion industry. These trends not only promote inclusivity and sustainability but also reflect a frowing awareness of cultural and religious diversity. As consumers become more conscious of their clothes, brands like Marco Scaiano Berlin, Marco Rambaldi and LOUELLA BY IBTIHAJ are leading the way in creating a more inclusive and ethical fashion landscape. By supporting these brands and embracing these trends, we can contribute to a more sustainable and equitable world.
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