Their name reflects their commitment to producing sustainable clothes that minimize harm.
Avani, which means Earth in Sanskrit, is a Swiss clean fashion brand founded by Delphine and Christel. The name reflects their commitment to producing sustainable clothes that minimize harm to the environment and factory workers. Although based in Switzerland, Avani relies on the expertise of French artisans to create sustainable, timeless pieces made with local and traceable materials. Their vision prioritizes quality over quantity, offering wardrobe essentials that can be easily combined or worn differently—like wearing a red dress as a cardigan. More combinations mean fewer clothes, which is a win for sustainability.
LOCAL PRODUCTION
Avani’s styles are 100% European sourced, from materials and design to creation and production. This local approach significantly lowers the brand’s carbon footprint compared to many global brands. The maximum distance between various suppliers and their workshop is no more than 1600 km.
ECO & NATURAL MATERIALS
Not only are the materials sourced and produced locally, the linen, hemp or Tencel ® they use are also well thought of. The GOTS-certified fibres are organically cultivated, transformed and dyed, with low impact dyes certified with Oeko-Tex 100, in Europe. Not using heavy metals nor other toxic products like pesticides, GMO or chemical fertilisers, makes them soft on the skin. The buttons that are used in several dresses or blouses are all made from European boxwood. Moreover, the suppliers they work with, all recycle and minimise their pollution of air, waste and soils. The founders also decided to not use neither elastane nor blended synthetic fibres to make recycling afterwards easier.
FAIR TRADE & SOCIALLY RESPONSIBLE
Avani knows that where their clothes are made and the conditions the workers and craftsmen work in should be just as sustainable for the people like their materials are for the environment. All the timeless fashion garmentes are designed in Vevey in Switzerland and made by three very crafty women in Marcollin, France. As the distance between both workplaces is just 280 km, they can easily conduct ongoing quality control and communicate more easily with the artisans who
- receive a salary corresponding to their craft talent,
- have safety in their workplace,
- have reasonable working hours, respecting the current labour laws,
preserve regional know-how.
The founders know that everyone these days can state this without consumers actually being able to track the garment. That’s why they even go one step further and have full traceability of all their styles, from the supply chain of the raw materials they use all the way to the finished product.
So with this brand, there is definitely no need to sacrifice style over sustainability.
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